Traditional Marketing Doesn’t Work Anymore
Ever wondered why there is a rise of social media and digital marketers in the last few years? Main reason is that traditional marketing doesn’t work anymore. Even here in the Philippines, almost everyone is online. They have Facebook accounts and Twitter handles. They have access to the internet.
In the clip below, it shows a man trying to give out money in the streets of Boston. Sounds familiar? Flyering, anyone?
People do not care. It is not that they are not poor nor not need any money at all. They just do not want to be bothered (aka intrusion marketing). This is the shift in behavior of people these days. I am pretty sure you experienced those people on the streets or in malls who just come out of nowhere and kept on talking blah, blah, blah…I have nothing against these people, in fact, I do admire what they do because I cannot do that.
Going back, people will go to you at their own time. They will get the information they need when they want it. Pushing your company or your brand down people’s throats does not work anymore. They have got to let you in. That is called Inbound Marketing.
That is what we do here at Full Suite. If you want to know more, just leave a comment below!